After an intensive qualitative research phase on B2B communication practices in Senegalese businesses, Orange Labs developed an app integrating the research recommendations. This alpha version of the app was tested in a controlled environment in Dakar, leading to UX/UI improvements.
Why the consideration of the user experience becomes increasingly important in Africa!
Interview of YUX Dakar by blogger Samir Abdelkrim originaly publish on the Orange Entrepreneurs' blog.
La prise en compte de l’expérience utilisateur est de plus en plus indispensable en Afrique !
Interview de l'équipe de YUX réalisée par le journaliste et blogueur Samir Abdelkrim pour le blog de Orange Entrepreneur Club