Orange Labs – Understand the need for a B2B communication service in Western Africa

After an intensive qualitative research phase on B2B communication practices in Senegalese businesses, Orange Labs developed an app integrating the research recommendations. This alpha version of the app was tested in a controlled environment in Dakar, leading to UX/UI improvements.

Advertisements

Why the consideration of the user experience becomes increasingly important in Africa!

Interview of YUX Dakar by blogger Samir Abdelkrim originaly publish on the Orange Entrepreneurs' blog.