YUX is a Human Centered Design company based in Senegal. After quite a few digital finance projects undertaken around the African continent in 2018, we wanted to share with you the main insights we have seen designing and testing fintech apps in Africa. UX, UI and Design.
This article summarizes the YUX human centered design approach, and the findings that can guide the design of digital services for agriculture by financial providers and fintechs that cater to similar markets in Africa.
We were recently contacted by Entre’Vue, an association whose mission is to protect and promote the historical heritage of Saint-Louis, Senegal. The association is known for organising the “Histoires Partagées Festival” (Shared Stories Festival) and the open door days in the city’s landmarks. They wanted us to imagine digital tools that could help them protect … Continue reading Touki – UX design of a tourism app
Have you been curious to learn more about “design”? Does your team lack creativity? Are you worried about your competition? Or are you simply wondering how to better understand your clients? Well, this article about Design Thinking is for you. Design Thinking workshops, sometimes called “design sprints”, are often the easiest way to start making … Continue reading 5 reasons you should adopt “Design Thinking”
Since November 2017, our application Jang is in pilot phase with a dozen street vendors in Dakar. This is an opportunity for us to revisit the design process, development and launch of this mobile app and share the realities of this project that began more than a year ago. Interview with Ndèye Fatou Faye and … Continue reading Design and launch of mobile app for street vendors – Case of Jang
Saturday, May 13 was held the second edition of the #ICONATHON – a initiative in which twenty designers created icons on the theme of African food. Let’s go back on this original event held in partnership with Kombosa Studio, Deck et Koristock.
In partnership with the digital agency ByFilling, YUX Dakar has recently carried out a qualitative study on street vendors in Senegal. Our designers spent several days getting in touch with the merchants to understand their technological uses, frustrations and aspirations. The aim of this public study is to inspire the design of useful digital solutions adapted to their daily lives.
Interview of YUX Dakar by blogger Samir Abdelkrim originaly publish on the Orange Entrepreneurs' blog.
Our goal in sharing freely the results of this Human Centered Design study is to initiate a thinking on the development of innovations adapted to street sellers. In a more general initiative, we also want to share our methodologies so that a maximum of startups may use them in their respective fields.