YUX rebranding: finding our identity as an African design firm

3 years after the launch in May 2016 — by a group of design advocates based in Dakar — of the first UX designers community in West Africa called YUX…

How Human Centered Design can help improve reproductive health programs in Senegal?

Adolescents and young people face many reproductive health problems, especially girls. They must also face difficulties of insertion in the economic life. They have little place in the public dialogue, which does not allow them to have significant levers of action. With this in mind, ADEMAS and SHOPS+, a USAID Program, have chosen a Human … Continue reading How Human Centered Design can help improve reproductive health programs in Senegal?

GSMA RWANDA Analyzing tea and dairy value chains to design relevant digital services

GSMA is supporting the newly merged Rwandan operator Airtel-Tigo to develop digital and financial services for different agricultural value chains. Even though Mobile Money is fairly well developed in Rwanda, they noticed that among the rural population usage was low. Could a human-centered value chain approach detect digitization opportunities by leveraging mobile money usage ? … Continue reading GSMA RWANDA Analyzing tea and dairy value chains to design relevant digital services

Orange Labs – Understand the need for a B2B communication service in Western Africa

After an intensive qualitative research phase on B2B communication practices in Senegalese businesses, Orange Labs developed an app integrating the research recommendations. This alpha version of the app was tested in a controlled environment in Dakar, leading to UX/UI improvements.

For our last stories about Design in Africa, visit our new site yux.design

We finally released our new website with detailed cases studies about UX-UI and Human Centered Design in Africa for Fintech, Telecoms, Agriculture, education, health and informal economies !

YUX lance sa formation “UX Lead”

La YUX Design Academy est un centre de formation créé en janvier 2019 par l’agence YUX dans le but former la nouvelle génération de designers dont l’Afrique a besoin. Nous offrons des formations professionnalisantes permettant aux jeunes et aux professionnels de se spécialiser dans les domaines du UX-UI et du Human Centered Design. Notre but … Continue reading YUX lance sa formation “UX Lead”