YUX rebranding: finding our identity as an African design firm

3 years after the launch in May 2016 — by a group of design advocates based in Dakar — of the first UX designers community in West Africa called YUX…

How Human Centered Design can help improve reproductive health programs in Senegal?

Adolescents and young people face many reproductive health problems, especially girls. They must also face difficulties of insertion in the economic life. They have little place in the public dialogue, which does not allow them to have significant levers of action. With this in mind, ADEMAS and SHOPS+, a USAID Program, have chosen a Human … Continue reading How Human Centered Design can help improve reproductive health programs in Senegal?

GSMA RWANDA Analyzing tea and dairy value chains to design relevant digital services

GSMA is supporting the newly merged Rwandan operator Airtel-Tigo to develop digital and financial services for different agricultural value chains. Even though Mobile Money is fairly well developed in Rwanda, they noticed that among the rural population usage was low. Could a human-centered value chain approach detect digitization opportunities by leveraging mobile money usage ? … Continue reading GSMA RWANDA Analyzing tea and dairy value chains to design relevant digital services

Orange Labs – Understand the need for a B2B communication service in Western Africa

After an intensive qualitative research phase on B2B communication practices in Senegalese businesses, Orange Labs developed an app integrating the research recommendations. This alpha version of the app was tested in a controlled environment in Dakar, leading to UX/UI improvements.

For our last stories about Design in Africa, visit our new site yux.design

We finally released our new website with detailed cases studies about UX-UI and Human Centered Design in Africa for Fintech, Telecoms, Agriculture, education, health and informal economies !

User Experience Design for Fintech in Africa

YUX is a Human Centered Design company based in Senegal. After quite a few digital finance projects undertaken around the African continent in 2018, we wanted to share with you the main insights we have seen designing and testing fintech apps in Africa. UX, UI and Design.

UX design for Agriculture in Africa : case study from Zambia

This article summarizes the YUX human centered design approach, and the findings that can guide the design of digital services for agriculture by financial providers and fintechs that cater to similar markets in Africa.