YUX rebranding: finding our identity as an African design firm

3 years after the launch in May 2016 — by a group of design advocates based in Dakar — of the first UX designers community in West Africa called YUX…

GSMA RWANDA Analyzing tea and dairy value chains to design relevant digital services

GSMA is supporting the newly merged Rwandan operator Airtel-Tigo to develop digital and financial services for different agricultural value chains. Even though Mobile Money is fairly well developed in Rwanda, they noticed that among the rural population usage was low. Could a human-centered value chain approach detect digitization opportunities by leveraging mobile money usage ? …

Advertisement

Maano App Re-thinking an agriculture marketplace to empower farmers

WFP and UNCDF worked with YUX and Amarante Consulting to transform the user experience of Maano, a digital marketplace for farmers in Zambia.

Orange Labs – Understand the need for a B2B communication service in Western Africa

After an intensive qualitative research phase on B2B communication practices in Senegalese businesses, Orange Labs developed an app integrating the research recommendations. This alpha version of the app was tested in a controlled environment in Dakar, leading to UX/UI improvements.

Orange Sénégal – Transforming telecom services with UX-UI Design

Since 2017, YUX is working side to side with its digital and IT departments to bring UX methodologies to their daily routines and accelerate their product development cycles.

User Experience Design for Fintech in Africa

YUX is a Human Centered Design company based in Senegal. After quite a few digital finance projects undertaken around the African continent in 2018, we wanted to share with you the main insights we have seen designing and testing fintech apps in Africa. UX, UI and Design.

UX design for Agriculture in Africa : case study from Zambia

This article summarizes the YUX human centered design approach, and the findings that can guide the design of digital services for agriculture by financial providers and fintechs that cater to similar markets in Africa.

Les outils du UX / UI Designer

InVison, Sketch, Adobe XD, Marvel, Figma… et combien d’autres encore ?! Comment s’y retrouver dans cette récente explosion d’outils dédiés aux designers d’interface ? Aujourd'hui notre superstar Djibril vous propose un tour d’horizon des outils que les UX/UI designers de YUX utilisent au quotidien. Quels outils utilises-tu et pour quel usage ? En tant que …

Comment le motion design peut transformer l’expérience utilisateur ?

Le Motion Design, vous en avez déjà entendu parler ? Et bah si vous êtes fan de design interactif comme nous vous devriez car il va véritablement transformer notre métier ! Le Motion Design est en fait la discipline qui s’intéresse à l’animation d’éléments graphiques. On peut bien sur mettre dans cela toute la catégorie …

YUX Profiles #8 : Lucie

Bonjour, Aujourd'hui, YUX Profiles vous présente Lucie, UX Researcher à YUX, qui avec Aissatou, Ousseynou et Camille constituent l'équipe de recherche qui nous font de superbes études destinées, au-delà de publications dont elles font l'objet, à avoir un réel impact sur le quotidien des utilisateurs au Sénégal en particulier. Lucie a rejoint l'équipe en début d'année. Elle a participé à …