Orange Labs – Understand the need for a B2B communication service in Western Africa

After an intensive qualitative research phase on B2B communication practices in Senegalese businesses, Orange Labs developed an app integrating the research recommendations. This alpha version of the app was tested in a controlled environment in Dakar, leading to UX/UI improvements.

Finally after a week long free use test phase in 3 companies,  an exchange workshop was organized to share their experiences regarding the different steps, from the installation to the use of the various features of the dialer.

Throughout the process particular attention was paid to the network switch and the evaluation of the call quality, core innovative functions of the product.

See the complete case study on our new website >


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