GSMA RWANDA Analyzing tea and dairy value chains to design relevant digital services

GSMA is supporting the newly merged Rwandan operator Airtel-Tigo to develop digital and financial services for different agricultural value chains. Even though Mobile Money is fairly well developed in Rwanda, they noticed that among the rural population usage was low. Could a human-centered value chain approach detect digitization opportunities by leveraging mobile money usage ? … Continue reading GSMA RWANDA Analyzing tea and dairy value chains to design relevant digital services


Orange Labs – Understand the need for a B2B communication service in Western Africa

After an intensive qualitative research phase on B2B communication practices in Senegalese businesses, Orange Labs developed an app integrating the research recommendations. This alpha version of the app was tested in a controlled environment in Dakar, leading to UX/UI improvements.

User Experience Design for Fintech in Africa

YUX is a Human Centered Design company based in Senegal. After quite a few digital finance projects undertaken around the African continent in 2018, we wanted to share with you the main insights we have seen designing and testing fintech apps in Africa. UX, UI and Design.

L’UX Writring, l’émergence d’un nouveau métier dans le design

#ux #userexperience #users #digitalproducts #humancentereddesign #designcentréutilisateur #uxwriting #uxwriter #experience

L’UX writing - pour User Experience writing - est un travail de rédaction web qui a pour objectif de rendre l’expérience de lecture d’une interface plus agréable et efficace. De plus en plus, les grands acteurs de la tech se mette à s’attacher les services d’UX writers. Cela peut sembler un peu à la mode … Continue reading L’UX Writring, l’émergence d’un nouveau métier dans le design

Les outils du UX / UI Designer

InVison, Sketch, Adobe XD, Marvel, Figma… et combien d’autres encore ?! Comment s’y retrouver dans cette récente explosion d’outils dédiés aux designers d’interface ? Aujourd'hui notre superstar Djibril vous propose un tour d’horizon des outils que les UX/UI designers de YUX utilisent au quotidien. Quels outils utilises-tu et pour quel usage ? En tant que … Continue reading Les outils du UX / UI Designer

5 reasons you should adopt “Design Thinking”

YUX Dakar Senegal Post-its for Design Thinking Workshop

Have you been curious to learn more about “design”? Does your team lack creativity? Are you worried about your competition? Or are you simply wondering how to better understand your clients? Well, this article about Design Thinking is for you. Design Thinking workshops, sometimes called “design sprints”, are often the easiest way to start making … Continue reading 5 reasons you should adopt “Design Thinking”

10 things you didn’t know about street vendors in Senegal !

In partnership with the digital agency ByFilling, YUX Dakar has recently carried out a qualitative study on street vendors in Senegal. Our designers spent several days getting in touch with the merchants to understand their technological uses, frustrations and aspirations. The aim of this public study is to inspire the design of useful digital solutions adapted to their daily lives.