3 years after the launch in May 2016 — by a group of design advocates based in Dakar — of the first UX designers community in West Africa called YUX…
Looka, a community based approach to market research in Africa
GSMA RWANDA Analyzing tea and dairy value chains to design relevant digital services
GSMA is supporting the newly merged Rwandan operator Airtel-Tigo to develop digital and financial services for different agricultural value chains. Even though Mobile Money is fairly well developed in Rwanda, they noticed that among the rural population usage was low. Could a human-centered value chain approach detect digitization opportunities by leveraging mobile money usage ? … Continue reading GSMA RWANDA Analyzing tea and dairy value chains to design relevant digital services
Maano App Re-thinking an agriculture marketplace to empower farmers
WFP and UNCDF worked with YUX and Amarante Consulting to transform the user experience of Maano, a digital marketplace for farmers in Zambia.
Orange Labs – Understand the need for a B2B communication service in Western Africa
After an intensive qualitative research phase on B2B communication practices in Senegalese businesses, Orange Labs developed an app integrating the research recommendations. This alpha version of the app was tested in a controlled environment in Dakar, leading to UX/UI improvements.
Orange Sénégal – Transforming telecom services with UX-UI Design
Since 2017, YUX is working side to side with its digital and IT departments to bring UX methodologies to their daily routines and accelerate their product development cycles.
User Experience Design for Fintech in Africa
YUX is a Human Centered Design company based in Senegal. After quite a few digital finance projects undertaken around the African continent in 2018, we wanted to share with you the main insights we have seen designing and testing fintech apps in Africa. UX, UI and Design.
UX design for Agriculture in Africa : case study from Zambia
This article summarizes the YUX human centered design approach, and the findings that can guide the design of digital services for agriculture by financial providers and fintechs that cater to similar markets in Africa.
Touki – UX design of a tourism app
We were recently contacted by Entre’Vue, an association whose mission is to protect and promote the historical heritage of Saint-Louis, Senegal. The association is known for organising the “Histoires Partagées Festival” (Shared Stories Festival) and the open door days in the city’s landmarks. They wanted us to imagine digital tools that could help them protect … Continue reading Touki – UX design of a tourism app
5 reasons you should adopt “Design Thinking”
Have you been curious to learn more about “design”? Does your team lack creativity? Are you worried about your competition? Or are you simply wondering how to better understand your clients? Well, this article about Design Thinking is for you. Design Thinking workshops, sometimes called “design sprints”, are often the easiest way to start making … Continue reading 5 reasons you should adopt “Design Thinking”