Design and launch of mobile app for street vendors – Case of Jang

Since November 2017, our application Jang is in pilot phase with a dozen street vendors in Dakar. This is an opportunity for us to revisit the design process, development and launch of this mobile app and share the realities of this project that began more than a year ago. Interview with Ndèye Fatou Faye and … Continue reading Design and launch of mobile app for street vendors – Case of Jang

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10 things you didn’t know about street vendors in Senegal !

In partnership with the digital agency ByFilling, YUX Dakar has recently carried out a qualitative study on street vendors in Senegal. Our designers spent several days getting in touch with the merchants to understand their technological uses, frustrations and aspirations. The aim of this public study is to inspire the design of useful digital solutions adapted to their daily lives.

10 choses que vous ne saviez pas sur les vendeurs de rue au Sénégal !

Cette étude s’est intéressée aux vendeurs de café, de crédit et de fruits. Elle a confirmé certaines anticipations sur les marchands… mais plus intéressant encore, elle a révélé un bon nombre d’insights surprenants

How to conduct an ethnographic study before launching your app ? Street vendors case study

Our goal in sharing freely the results of this Human Centered Design study is to initiate a thinking on the development of innovations adapted to street sellers. In a more general initiative, we also want to share our methodologies so that a maximum of startups may use them in their respective fields.

2ème Partie : Comment faire une étude ethnographique avant de lancer son app ?

Dans un premier article nous avons vu le contexte de notre étude sur les marchands ambulants (disponible gratuitement ici) ainsi que quelques conseils pour définir le périmètre de ton étude et la méthode d’interview à utiliser. Passons à la suite.